Digital Foundations
Core concepts: SEO, funnels, automation, security basics, and GDPR compliance. The essential building blocks for digital literacy.
Digital foundations are the core concepts and skills that underpin effective, responsible use of technology in business and personal contexts. Just as a building needs solid foundations before the walls go up, your digital capabilities need a strong base of understanding before you can specialise.
In this module, we'll cover five key areas:
1. Search Engine Optimisation (SEO) - How content gets discovered online and what makes it rank well.
2. Marketing Funnels - The structured journey from first awareness to final action.
3. Automation - Using technology to handle repetitive tasks efficiently and reliably.
4. Security Basics - Fundamental practices that protect you, your organisation, and your users.
5. GDPR Compliance - Understanding data protection rights and responsibilities.
Each area builds on the others. Understanding SEO helps you see why content structure matters. Funnels show you where automation can help. Security awareness protects everything you build. And GDPR ensures you respect the people whose data you handle.